Get in touch. Stalk me shamelessly.
It's been a trip.
With a career spanning six and a half years (depends on when I updated this section of my website last) and two countries, I have traversed the landscape of advertising from traditional to digital, and now experiential.
Where I am.
And where I've been.
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2022 - Current
Senior Copywriter
Momentum Worldwide, Toronto
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2021 - 2022
Copywriter
Dentsu Creative, Toronto
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2021
Copywriter
OneMethod, Toronto
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2019 - 2021
Moved to Canada, Studied Creative Advertising
Seneca College of Applied Arts and Technology, Toronto
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2017 - 2019
Senior Copywriter
Dentsu Creative, Mumbai
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2016 - 2017
Copywriter
Famous Innovations, Mumbai
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2016
Copy Intern
BBDO India, Mumbai
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2015
Studied Advertising and Marketing Communications
Xavier Institute of Communications, Mumbai
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1993 - 2015
Schooling and growing up.
Played basketball at a competitive level, learned music, worked as a photographer, travelled, started two businesses - both tanked, tried to be a chartered accountant and failed, attempted to get an MBA and failed the entrance tests, played more basketball and injured myself, gave up on a career in athletics, found advertising.
Brands like OLG, Lotto Max, GMC, Chevrolet, Truly Hard Seltzer, RBC, Honda, Acura, Nestlé India, KitKat, Burger King, Perrier, Tylenol, State Bank of India, and more, have used some of my words and ideas. From launch campaigns to social media posts, banners to direct mail, TVC scripts to radio, brand books to naming projects, I’ve had the good fortune of seeing my work out in the world.
I’ve got an innovative muscle in my body that I don’t mind flexing at times. Unfortunately, deep pockets are rare. (Maybe you’ve got comfortable clients?)
There’s a novel in the making on my laptop and a few tissue scraps with stand-up material in a drawer somewhere. There’s always something new brewing in my head. There’s always my dog who loves my ideas.
For a hot 11 minutes in 2017, I was the youngest, most awarded creative in India. It changed quickly and drastically. But, the hunt for good work is on.
Damn, writing this was easy. I’d never be able to say all this in-person. Or maybe I will. Let’s chat and find out.