Truly Hard Seltzer: For The True

 

Agency: Momentum Worldwide

Role: Concept, Script and Copy

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SVP, ECD: Patrice Pollack

ACD: Paul De La Merced

AD: Tyler O'Selmo

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Truly's partnership with the NHL was launched with a new brand platform titled 'For The True' - conceptualized at Momentum.

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The 15s spots (shot in high-speed and set to opera music) brought this platform to life with the thought that no matter how you show your fandom - it's true, and should be celebrated.