MOMS MAKE IT LOOK EASY

To distinguish Weetabix from a cluttered cereal market, I decided to target a new audience. Moms.

They live two lives - one for themselves and one for their family. Mimicking a mother’s to-do-list, this campaign hopes to strike relevance among our daily superheroes. Positioning Weetabix as the cereal for mothers.

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Art and Copy: Animesh Mathur